Our Work

Library Up Campaign

The LibraryUP Winter 2024 paid media campaign supported early outreach for a proposed new Truckee library by increasing message awareness and familiarity among likely district voters. Our team led Facebook and Instagram advertising strategy and execution, focusing on three key messages identified through prior community polling. The campaign strengthened digital reach, education, and engagement ahead of the tracking poll.

Client
Friends of The Truckee Library

Campaign Period
Dec 2024 - Jan 2025

Role
Paid Media Lead

Campaign Visuals

FOTL Education Campaign

The FOTL Education and Information Digital Campaign ran from May through September 2025 to educate the public on the need for a new Truckee Regional Library and its role in meeting the community’s current and future needs. Building on stronger and more targeted messaging, the campaign combined updated website content, strategic paid advertising, and CRM-integrated outreach. These efforts strengthened community understanding, increased volunteer engagement, and helped convert undecided supporters into more active advocates ahead of the November election.

Client
Friends of The Truckee Library

Campaign Period
May - September 2025

Role
Paid Media Strategy and Management

Campaign Visuals

Yes on Measure G Campaign

The Vote Yes on Measure G Digital Campaign (August–November 2025) supported a two-phase effort to increase awareness and drive voter turnout for a new Truckee Regional Library.
Phase 1 focused on education and fundraising through paid social, programmatic, SEO/SEM, and email. Phase 2 shifted to persuasion and get-out-the-vote efforts using targeted digital media and a refined search strategy. Across both phases, our coordinated email, search, and social campaigns strengthened voter engagement. Measure G ultimately passed with a 72 percent “yes” vote.

Client
Vote Yes on Measure G for a New Truckee Library

Campaign Period
August - November 2025

Role
Digital Strategy, Social Media & Website Lead